Instagram: comment triggers, AI on comments, welcome messages in Direct, and moderation

Header and account (common to all Instagram screens)

The screen title, a short explanation, and, when more than one account is connected, the account selector. The chosen account applies to all menu screens until you switch.

Buttons and actions

"Voltar para Conexões" (Back to Connections)

Goes back to the "Conexões" (Connections) screen.

"‹@conta›" (‹@account›)

Each connected account is a tab with its photo and @handle; selecting one switches the screen's triggers, counters, welcome messages, and comments.

Master switch for triggers

Turns all of the account's comment triggers on or off at once, effective immediately.

Buttons and actions

"Gatilhos de comentário da conta ‹conta›" (Comment triggers for account ‹account›)

The master switch. When off, comments keep arriving, but no one receives an automatic reply.

"Religar gatilhos" (Turn triggers back on)

Shown when the platform paused the triggers (Instagram flagged a problem with the account or sends failed in a row); turn them back on after reviewing the texts.

• Status: "Gatilhos de comentário: ligados" (Comment triggers: on), "desligados" (off), or "pausados desde ‹data›" (paused since ‹date›).
• Notice "Gatilhos de comentário desligados." (Comment triggers turned off.) when you were the one who turned them off.
• Notice "Pausamos os gatilhos de comentário ‹data›." (We paused the comment triggers ‹date›.) with the reason; nothing is sent while paused.
• Notice "A Meta recusou botão no primeiro envio desta conta." (Meta rejected a button on this account's first send.): the message goes out with the text, and the buttons are sent when the person replies.

What this account's triggers have produced

The full funnel of the feature and what did not become a message, with the reason.

• comments caught: matched the word and passed the AI screening.
• DMs sent: trigger messages that were actually sent.
• conversations opened: the person replied and the AI took over.
• leads in the pipeline: with ‹n› hot · ‹n› warm, and how many follow the account.
• Blocked-comments strip: "‹n› comentários não viraram DM" (‹n› comments did not become a DM) with the most common reason and the others (screening, caps, opt-out). With none: "Nenhum comentário barrado até agora" (No comments blocked so far).
• Error: "Não foi possível carregar os números do gatilho" (Could not load the trigger numbers), with "Tentar de novo" (Try again).

"Gatilhos" (Triggers)

The list of the account's triggers (‹n› triggers on this account), one per row.

Buttons and actions

"Novo gatilho" (New trigger)

Opens the form to create a trigger.

"Gatilho “‹palavra›” ativo" (Trigger '‹word›' active)

Switch on each row: turns off or back on only that trigger.

"Editar" (Edit)

Opens the same form with the trigger filled in.

"Remover" (Remove)

Opens the confirmation to remove the trigger.

• Each row shows the word, where it applies (the post or Reel with its date and the start of its caption, "Qualquer publicação ou Reel" (Any post or Reel), or "A próxima publicação ou Reel (armado)" (The next post or Reel (armed))), and what goes out (public replies and DM with or without buttons).
• Empty: "Nenhum gatilho nesta conta ainda." (No triggers on this account yet.) with a suggestion to create the first one.

Form "Novo gatilho" (New trigger) / "Editar gatilho" (Edit trigger)

Everything that goes out is your own text; the AI only reads the comment beforehand (screening for sarcasm, offense, and spam).

Fields and filters

"Palavra ou frase combinada" (Agreed word or phrase)required

Exact whole-word match; uppercase and accents do not matter. Up to 80 characters.

"Onde vale" (Where it applies)required

One post or Reel (choose from the gallery or paste the link), any post or Reel (the whole account), or the next post or Reel (stays armed and attaches to the first one you publish).

"Ou cole o link da publicação" (Or paste the post link)

An alternative to the gallery: the link to the post or Reel.

"Resposta pública no comentário" (Public reply on the comment)

Up to 3 variations, picked at random, or none (DM only). It does not count toward usage.

"Mensagem no Direct" (Direct message)required

Up to 1,000 characters. {nome} becomes the @handle of the person who commented. This is the message that counts toward usage, one per person every 24 hours.

"Botões na mensagem" (Buttons in the message)

Up to 3, each with text of up to 20 characters and a link starting with https://.

Buttons and actions

"Ver todas as publicações" (View all posts)

Opens the "Todas as publicações" (All posts) dialog, which loads more as you scroll.

"+ Adicionar variação" (+ Add variation)

Adds a public reply field (up to 3).

"Remover variação ‹n›" (Remove variation ‹n›)

Removes that variation.

"Inserir emoji na variação ‹n›" (Insert emoji in variation ‹n›)

Opens the emoji picker in the field.

"Inserir emoji na mensagem do Direct" (Insert emoji in the Direct message)

Opens the emoji picker in the message.

"+ Adicionar botão" (+ Add button)

Adds a button with text and a link (up to 3).

"Gatilho: remover botão ‹n›" (Trigger: remove button ‹n›)

Removes that button.

"Criar gatilho" (Create trigger)

Saves the new trigger (when editing, the button reads "Salvar gatilho" (Save trigger)).

"Salvar gatilho" (Save trigger)

Saves the changes to the trigger being edited.

"Cancelar" (Cancel)

Closes the form without saving.

• "Escolha a publicação" (Choose the post) gallery with thumbnails, tagged Reels, and the date; with no posts or on error, the screen suggests pasting the link.
• Preview "Prévia — como a pessoa vê no Direct" (Preview — how the person sees it in Direct), with an example @handle in place of {nome} and the buttons.
• Errors appear in a red notice before saving (empty word, no post chosen, button without a title or with a link that lacks https://).

"Remover o gatilho" (Remove the trigger) dialog

Anyone who comments the word immediately stops receiving a public reply and a message; conversations and leads already created stay.

Buttons and actions

"Cancelar" (Cancel)

Closes without removing.

"Remover gatilho" (Remove trigger)

Deletes the trigger.

Screen states

Loading

Gray blocks in place of the cards.

Nothing here yet

"Nenhuma conta de Instagram conectada." (No Instagram account connected.) with the "Ir para Conexões" (Go to Connections) button.

If something goes wrong

"Não foi possível carregar as suas contas de Instagram" (Could not load your Instagram accounts), stating that nothing you configured was lost, with "Tentar de novo" (Try again).

Instagram channel not enabled on the account

"O canal Instagram ainda não está disponível na sua conta." (The Instagram channel is not available on your account yet.)

Meta's comments permission not yet granted

"Este recurso está em aprovação da Meta" (This feature is pending Meta approval): Direct, welcome messages, opening questions, and stories work; triggers, AI on comments, moderation, and lives are waiting for approval.

The AI replies to comments: the three positions

Choose how the AI acts on this account's comments.

Buttons and actions

"Desligado" (Off)

The default: only the triggers you wrote reply; the AI writes nothing in public.

"Sugerir" (Suggest)

The recommended position: the AI writes and the reply waits at the review desk; nothing goes out until a human approves.

"Automático por categoria" (Automatic by category)

The categories you turn on go out on their own; the others keep coming to the desk.

• The recommended position carries the "recomendado" (recommended) badge.

Review desk

One suggestion at a time: the comment and post on the left, the editable draft, the reason, and the source on the right. When off, the desk is dimmed just to show what you gain by turning it on.

Fields and filters

"Rascunho da IA — edite se quiser" (AI draft — edit if you like)

The text that will be published. With no source in your knowledge base, the field comes empty with the label "Escreva a resposta" (Write the reply).

Buttons and actions

"Aprovar e responder" (Approve and reply)

Publishes the field's text as a reply to the comment on Instagram. Shortcut: the A key.

"Editar" (Edit)

Moves the cursor to the draft. Shortcut: the E key.

"Descartar" (Discard)

Removes the suggestion from the queue without publishing; the discard is recorded in moderation. Shortcut: the D key.

"Inserir emoji na resposta" (Insert emoji in the reply)

Opens the emoji picker in the draft, at the cursor position.

• "Aguardando você" (Waiting for you) header with the progress bar and "‹n› de ‹m›" (‹n› of ‹m›) for the review session.
• The author, how long ago, "comentário público" (public comment), and the category (Price question, Praise, Hours question, Complaint, or Other topic).
• Counter ‹n›/‹limit› that counts the way the server does (an emoji counts as one); above the short-reply limit the screen warns you, and above what Instagram accepts the approve button is blocked.
• "Por que sugeri isto:" (Why I suggested this:) with the reason, and "fonte: “…”" (source: “…”) or "sem fonte na sua base — o texto é seu" (no source in your base — the text is yours).
• A notice when the source rule held the draft back, and when the comment is no longer on Instagram (it can only be discarded).
• The shortcuts do not fire while focus is in a text field or while the emoji picker is open.
• Empty: "Fila vazia — nada esperando por você." (Empty queue — nothing waiting for you.)
• Editing before approving saves your version as an example of your voice (see "A sua voz" (Your voice)).

"Automático por categoria" (Automatic by category)

Each category you turn on goes out without passing through the desk. The switches are only available when the "Automático por categoria" (Automatic by category) position is chosen.

Buttons and actions

"Responder ‹categoria› automaticamente" (Reply to ‹category› automatically)

Turns the category on or off (price question, praise, hours question). "Reclamação" (Complaint) appears off and cannot be turned on.

"Publicar sozinha mesmo sem fonte na base" (Publish on its own even without a source in the knowledge base)

Starts off and only applies in automatic mode: when on, the chosen categories go out even without a source in your knowledge base, with no one reading them first. Price and hours still require a source; complaints stay out.

• Each category shows example comments (“how much does it cost?”, “loved it”, “are you open on Saturday?”).
• The source rule: an enabled category only goes out on its own when the reply is backed by your knowledge base.

How it writes

The length and emoji of the public reply; the account's persona still governs the rest of the voice.

Buttons and actions

"Usar emoji nas respostas públicas" (Use emoji in public replies)

Turns emoji on or off in the replies the AI writes. Your own fields keep the emoji picker.

• The reply goes out short; if it exceeds the limit, it does not go out on its own and comes to the desk flagged as too long.

Your voice

Pairs of comment and reply that teach your account's way of replying, without training any model.

Fields and filters

"Um comentário" (One comment)

An example comment, such as “how much does it cost?”.

"Como VOCÊ responderia" (How YOU would reply)

Your reply to it, with a counter for the channel's limit.

Buttons and actions

"Guardar exemplo" (Save example)

Adds the pair to the list; when the list is full, the next one pushes the oldest out.

"Remover o exemplo “‹comentário›”" (Remove the example '‹comment›')

Opens the confirmation to remove that example.

"Desfazer" (Undo)

Appears after a correction of yours at the desk became an example; it returns the list to how it was.

"Inserir emoji no comentário do exemplo" (Insert emoji in the example comment)

Emoji picker in the comment field.

"Inserir emoji na sua resposta" (Insert emoji in your reply)

Emoji picker in the reply field.

• List "Comentário: “…” / Você responderia: “…”" (Comment: “…” / You would reply: “…”) and the counter "‹n› de ‹m›" (‹n› of ‹m›).
• A notice when an example is longer than the channel's limit: the AI keeps the tone and shortens it.

Dialog "Remover este exemplo da sua voz?" (Remove this example from your voice?)

The AI stops using the example; replies already published stay. It cannot be undone.

Buttons and actions

"Cancelar" (Cancel)

Closes without removing.

"Remover exemplo" (Remove example)

Removes the example.

Screen states

Loading

Gray blocks in place of the positions and the desk.

If something goes wrong

"Não foi possível carregar a IA nos comentários" (Could not load AI on comments) (the configuration remains in effect) or "Não foi possível carregar a fila de revisão" (Could not load the review queue) (no suggestion was lost), with "Tentar de novo" (Try again).

Welcome messages in Direct

Sent once per person, on their first spontaneous contact. People who arrive through a comment trigger receive the trigger's message, not this one.

Fields and filters

"Formato das boas-vindas" (Welcome format)

"Desligadas" (Off), "Texto" (Text), "Áudio gravado" (Recorded audio), or "Áudio + texto" (Audio + text).

"Texto das boas-vindas" (Welcome text)required

Up to 1,000 characters; shown with the formats that include text.

"Botões na mensagem" (Buttons in the message)

Up to 3, with a link; they go with the text (audio only carries no button).

"Versão para quem segue a conta" (Version for followers)

Optional: your own text and buttons for people who already follow the profile; if left blank, the general version applies to everyone. The audio is the same in both.

"Botões da versão de seguidor" (Follower version buttons)

Shown when the follower version has text.

Buttons and actions

"Desligadas" (Off)

No welcome message: the AI replies right away.

"Texto" (Text)

Welcome message in text only.

"Áudio gravado" (Recorded audio)

Welcome message in audio only.

"Áudio + texto" (Audio + text)

Audio and text together.

"Gravar as boas-vindas" (Record the welcome)

Starts recording through the microphone (the same recorder as in the Inbox).

"Parar a gravação" (Stop recording)

Ends the recording and shows the preview so you can listen.

"Regravar do zero" (Re-record from scratch)

With a new recording on screen, discards it and records another.

"Descartar a gravação" (Discard recording)

Discards the recording that has not been saved yet.

"Remover o áudio salvo" (Remove saved audio)

Removes the audio currently in effect (takes effect on save).

"Enviar arquivo de áudio" (Upload audio file)

Shown when the browser only records in a format Instagram does not accept: upload an M4A, MP3, or OGG recorded on your phone.

"Tentar de novo" (Try again)

Reloads the saved audio when it failed to load.

"Inserir emoji no texto das boas-vindas" (Insert emoji in the welcome text)

Emoji picker in the text.

"Inserir emoji na versão para quem segue" (Insert emoji in the follower version)

Emoji picker in the follower version.

"+ Adicionar botão" (+ Add button)

Adds a button with text and a link.

"Salvar boas-vindas" (Save welcome)

Saves the format, text, buttons, follower version, and audio.

• "Gravando… ‹m:ss›" (Recording… ‹m:ss›) while recording; "O navegador bloqueou o microfone — libere nas permissões do site." (The browser blocked the microphone — allow it in the site permissions.) when permission is missing.
• A preview of the message as the person sees it in Direct, for the general version and the follower version.
• Notices "O Instagram recusou o áudio no último envio." (Instagram rejected the audio on the last send.) and "O Instagram recusou os botões das boas-vindas no último envio." (Instagram rejected the welcome buttons on the last send.): the text kept going out, and the notice disappears on the next accepted send.
• Errors before saving: empty text in a format with text, missing audio in a format with audio, invalid buttons.

Screen states

Loading

Gray blocks in place of the form.

If something goes wrong

The same notice as on the other Instagram screens: "Não foi possível carregar as suas contas de Instagram" (Could not load your Instagram accounts), with "Tentar de novo" (Try again).

Opening questions

The Direct topic showcase, one list per connected account.

Fields and filters

"Pergunta de abertura ‹n›" (Opening question ‹n›)

Up to 80 characters, with the ‹n›/80 counter beside it.

Buttons and actions

"Remover a pergunta ‹n›" (Remove question ‹n›)

Removes that question from the list.

"Adicionar pergunta" (Add question)

Adds a field (up to 4).

"Salvar perguntas" (Save questions)

Sends the questions to Instagram. It stays dimmed with no changes or with a question over the limit.

• Question too long: "O Instagram aceita até 80 caracteres por pergunta." (Instagram accepts up to 80 characters per question.)
• A notice when the list goes out empty: saving with no questions "remove as perguntas do Direct" (removes the questions from Direct).
• Anyone who taps a question is answered by the usual service flow: welcome messages (if on) and then the AI.

Screen states

Loading

A gray block in place of the list.

Story mention

The person tagged your account in their story: they become a lead right away, with the mention recorded in the conversation.

Fields and filters

"Texto do agradecimento" (Thank-you text)

The fixed text sent in Direct, up to 500 characters, with the ‹n›/500 counter. The AI does not improvise on top of a mention.

Buttons and actions

"Agradecer no Direct quando alguém mencionar a sua conta num story" (Thank people in Direct when they mention your account in a story)

Turns on sending the thank-you on the next mention. Starts off.

"Salvar" (Save)

Saves the switch and the text. It stays dimmed with no changes, with text over the limit, or with the switch on and no text.

• Notice: each thank-you sent "debita 1 mensagem do Instagram do saldo" (debits 1 Instagram message from the balance); with no balance, the mention reaches the Inbox without the automatic reply.
• Errors: "O agradecimento precisa ter até 500 caracteres." (The thank-you must be 500 characters or fewer.) and "Escreva o texto do agradecimento antes de ligar o envio." (Write the thank-you text before turning sending on.)

Reply to a story

Nothing to configure.

• A reply to one of your stories arrives in the Inbox like any message, tagged "Respondeu ao seu story" (Replied to your story), and the usual service flow replies.

Screen states

Loading

A gray block in place of the mention card.

Triggers on lives

Anyone who comments the word during the live receives the same Direct message.

Buttons and actions

"Responder gatilhos também nos comentários das suas lives" (Also respond to triggers in comments on your lives)

Turns on or off, effective immediately. Starts off.

• Only account-wide triggers apply; the screen tells you how many you have active (or suggests creating one in "Gatilhos" (Triggers) with the whole-account option). A trigger tied to a post does not watch the live.
• The Direct message only goes out while the live is on air; if it ends first, the attempt is recorded in "Moderação" (Moderation) with the reason.
• Its own hourly cap, tighter than the one for posts. Each message sent debits 1 Instagram message from the balance; AI screening, the one-message-per-person-per-24-hours rule, and opt-out still apply.

Screen states

Loading

A gray block in place of the card.

Meta's comments permission not yet granted

"Este recurso está em aprovação da Meta" (This feature is pending Meta approval).

Moderation filters

Filters add up and the list narrows with each choice. The number inside each status counts the selection you have already made.

Buttons and actions

"‹situação› ‹n›" (‹status› ‹n›)

The row of statuses: All, Replied, Replied by the AI, Blocked by the AI, Suggestions, Hidden, and Deleted. The left and right arrows (and Home and End) move along the row; Enter or space selects.

"Gatilho" (Trigger)

Shows only comments caught by a word.

"Publicação" (Post)

Shows only comments on one post or Reel.

"Período" (Period)

Today, Last 7 days, Last 30 days, or All time, in the account's time zone.

"‹filtro›: todos" (‹filter›: all)

The first option in each menu: turns that filter off.

"Remover o filtro ‹nome›" (Remove filter ‹name›)

The x on an active filter pill: turns that filter off.

"Buscar por autor do comentário" (Search by comment author)

"Buscar @autor" (Search @author) field: part of the @handle is enough, with or without the @. The search runs when you stop typing or press Enter.

"Limpar a busca por autor" (Clear author search)

Clears the search text.

• On accounts with a long history, the author search tells you how far back it looked; choosing a post or a period makes it go deeper.

List of comments

Suggestions to hide are highlighted at the top under any filter; the rest comes from newest to oldest and loads more as you scroll.

Buttons and actions

"Atualizar" (Refresh)

Asks Instagram, one by one, which comments in the list still exist and marks the ones that were deleted directly in the app. It checks one batch per click and tells you how many are left for the next click.

"Ocultar" (Hide)

Opens the confirmation to hide the comment from the public (it can be undone).

"Reexibir" (Unhide)

Shown on a hidden comment; opens the confirmation to show it again.

"Apagar" (Delete)

Opens the confirmation to remove the comment from the profile for good.

"Ver todos os comentários" (View all comments)

Shown on the empty list when a filter is on; turns off all filters.

• Each comment shows the author, the badges "Sugerimos ocultar" (We suggest hiding), "Oculto" (Hidden), "Apagado" (Deleted), or "Apagado no Instagram" (Deleted on Instagram), the text, the decision with its reason, and the date.
• A deleted comment stays in the list, struck through and with no buttons.
• "E mais ‹n› sugestões de ocultar esperando decisão" (And ‹n› more suggestions to hide awaiting a decision) when there are more suggestions than are shown at the top.
• Footer: the AI never hides or deletes on its own; hiding can be undone, deleting cannot.
• Empty with no filter: "Nenhum comentário passou pelos gatilhos ainda." (No comment has gone through the triggers yet.) Empty with a filter: the status sentence with the selection (for example, no comments blocked by the AI in the last 7 days).

Moderation dialog

"Ocultar este comentário?" (Hide this comment?), "Reexibir este comentário?" (Unhide this comment?), or "Apagar este comentário do seu post?" (Delete this comment from your post?), always with the comment's text and author inside the dialog.

Buttons and actions

"Cancelar" (Cancel)

Closes without doing anything.

"Ocultar comentário" (Hide comment)

Hides the comment from the post for the public; the person who wrote it is not notified.

"Reexibir comentário" (Unhide comment)

The comment appears on the post again.

"Apagar de vez" (Delete permanently)

Removes the comment from your public profile for good.

• If the comment no longer existed on Instagram, the screen tells you and updates the row instead of showing an error.

Screen states

Loading

Gray blocks in place of the filter bar and the list.

If something goes wrong

"Não foi possível carregar os comentários" (Could not load the comments), explaining that the comments are still on your post, with "Tentar de novo" (Try again).

Meta's comments permission not yet granted

"Este recurso está em aprovação da Meta" (This feature is pending Meta approval).